The Best Amazon Prime Day 2024 Alternative Sales: 60% Off Nordstrom, 60% Off Wayfair & More

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As the excitement of Amazon Prime Day continues into its second day, shoppers are racing against the clock to snag the best deals before time runs out. While Prime Day offers incredible discounts, it’s not the only game in town. If you’re looking to maximize your savings or simply want to explore other shopping options, you’re in luck! With a variety of retailers launching their own sales, this is the perfect time to discover alternative deals that might suit your needs even better.

Today, I've rounded up the best alternative sales happening right now. Whether you’re on the hunt for beauty products, fashion, or home goods, there are fantastic offers available from other retailers looking to compete with Prime Day. If you want to shop smart and save big, here are your top options to consider as you navigate this busy shopping season!

E! Shopping Editor Picks

• Old Navy: Shop 50% off deals on your favorite Old Navy styles.
• Wayfair: Get 60% off home decor, furniture, kitchen gadgets, outdoor, and more during the Wayfair 72-Hour Clearout.
• Nordstrom: Get major deals on fashion, beauty, and home items during the Nordstrom Anniversary Sale. 
• Gap Factory: Save up to 75% and get an EXTRA 60% off clearance
• Charlotte Tilbury: Get your glow on with 50% discounts from Charlotte Tilbury.
• Parachute: Take an EXTRA 20% off Parachute sale styles and save up to 70% on premium linens.
• Pottery Barn: Save 60% on Pottery Barn sale items. 
• Urban Outfitters: Get an 75% off Urban Outfitters sale styles.
• MAC Cosmetics: Shop 20% off deals on your favorite MAC Cosmetics products, no promo code needed. 
• J.Crew Factory: Get an EXTRA 60% off sale styles with the code BIG60.
• Kate Spade Outlet: Nab 65% off hundreds of Kate Spade styles. 
• Lands' End: Use the code HIGHSUMMER to save up to 75% on clearance and 40% on everything else.

Shop 50% off deals on your favorite Old Navy styles.

More Fashion Deals

Banana Republic: Score an EXTRA 20% off Banana Republic sale styles that are already up to 60% off (discount applied at checkout).

Banana Republic Factory: Get 60% off deals on Banana Republic must-haves. Plus, save an extra 20% on your purchase when you spend $100+ (extra discount applied at checkout). 

H&M: Shop 70% off deals from H&M.

J.Crew: Use the code 48HOURS to get an EXTRA 50% off sale styles.

J.Crew Factory: Get an EXTRA 60% off sale styles with the code BIG60.

Kate Spade Outlet: Nab 65% off hundreds of Kate Spade styles. 

Lands' End: Use the code HIGHSUMMER to save up to 75% on clearance and 40% on everything else.

lululemon: Technically, there isn't a lululemon sale today, but you can get amazing prices on 200+ styles in the We Made Too Much section.

Lulus: Use the code JULY2024 to save 20% when you shop at Lulus.

Mango: Step up your summer fashion with 50% off deals.

Michael Kors: Save up to 70% during the Michael Kors Semi-Annual Sale.

Nasty Gal: Save 60% on summer looks from Nasty Gal.

Nordstrom: Get major deals on fashion, beauty, and home items during the Nordstrom Anniversary Sale. 

Nordstrom Rack: Save 65% on summer must-haves from Free People, Favorite Daughter, Good American, Sam Edelman, and more.

Reebok: Save 65% on high-quality activewear from Reebok.

REI: Get 50% off discounts on new markdowns for all seasons. 

Samsonite: Save 40% on Samsonite luggage and accessories.

Urban Outfitters: Get 75% off Urban Outfitters sale styles.

Shop the best beauty deals of the year at the Nordstrom Anniversary Sale.

More Beauty Deals

Beachwaver: Get $80 off Beachwaver rotating curling irons.

Benefit Cosmetics: Save 65% on Benefit Cosmetics summer beauty essentials.

Charlotte Tilbury: Get your glow on with 50% discounts from Charlotte Tilbury.

Estee Lauder: Get 40% off select beauty favorites from Estee Lauder.

Foreo: Save 30% on Foreo skincare devices.

Kitsch: Get 20% off Kitsch hair care, skincare, and more with the code SUMMER20.

MAC Cosmetics: Shop 20% off deals on your favorite MAC Cosmetics products, no promo code needed. 

Murad: Save 20% on Murad skincare products (discount applied at checkout).

PMD: Get 40% off game-changing beauty tools when you use the promo code PRIME40 at checkout.

Smashbox: Shop 30% off deals on Smashbox lipstick, blush, primer, and more.

T3: Use the code BLUSH30 to get 30% off T3 satin blush styling tools. 

Get 60% off home decor, furniture, kitchen gadgets, outdoor, and more during the Wayfair 72-Hour Clearout.

More Home Deals

Amerisleep: Get $500 off an Amerisleep mattress.

Apt2B: Get the furniture you've had your eye on with 15% discounts.

Avocado Mattress: Take $1,540 off certified organic mattresses.

Casper: Save 30% on Casper mattresses.

Cocoon by Sealy: Take 35% off your Cocoon by Sealy purchase.

Cozy Earth: Score up to 25% off best-selling bedding and more from Cozy Earth.

Crate & Barrel: Shop 60% off deals from Crate & Barrel.

DreamCloud: Save 50% on DreamCloud mattresses.

Frontgate: Score 30% discounts on home decor, outdoor, and more.

Le Creuset: Shop 50% off deals on high-performance cookware from Le Creuset. 

Leesa: Take 25% off a Leesa mattress. 

Nectar Sleep: Shop 50% off deals on Nectar Sleep mattresses. 

Our Place: Nab 30% off deals on Our Place cookware.

Parachute: Take an EXTRA 20% off Parachute sale styles and save up to 70% on premium linens.

Pottery Barn: Save 60% on Pottery Barn sale items. 

Pottery Barn Kids: Shop 50% off deals on kids' decor, hampers, furniture, and more.

Pottery Barn Teen: Score 50% discounts on decor, furniture, bedding, and more.

Purple: Nab 50% off a complete mattress bundle from Purple.

Rugs.com: Take 75% off indoor and outdoor rugs.

Sur La Table: Snag 60% discounts on cookware, small appliances, and more.

West Elm: Save 60% during the West Elm Summer Sale.

What is Prime Day? 

Prime Day is an exclusive event with Amazon deals for Prime members. In recent years, it has been extended from a one-day sale to a two-day sale, highlighting deals across all categories including fashion, beauty, tech, and home products.

When is Prime Day?

Amazon's Prime Day 2024 runs from July 16- July 17, 2024. This 48-hour sale begins at midnight PT on July 16 and ends at 11:59 PM PT on July 17. This year shoppers will be able to find extensive discounts on products ranging from summer fashion and premium beauty to the newest electronics and home essentials. There are early deals leading up to the sale, so it's wise to check for pre-Prime Day offers as well.

What is on sale for Prime Day 2024?

Amazon customers can shop deals on seasonal items including summer fashion, travel, viral beauty products, outdoor furniture, back-to-school essentials, cleaning and organization products, and Amazon devices. 

Do you need to be an Amazon Prime member to shop the Prime Day 2024 sale?

Yes, you have to be a Prime member to get the Amazon discounts on Prime Day. Amazon Prime Day is an event that is exclusive for Prime members, with discounts tailored specifically for them. You can start a free 30-day trial to take advantage of Prime Day 2024 discounts.

How much is a Prime membership?

An Amazon Prime membership costs $14.99 per month or you can pay $139 per year. Join now for a 30-day free trial to experience the membership's extensive benefits for yourself, which include free shipping, fast shipping, and access to grocery delivery, ad-free music, and streaming services. 

How much is Amazon shipping?

Amazon shipping costs depend on the items ordered and shipping location. Thankfully, shipping on your order is free (and fast) if you sign up for a Prime membership. Prime members get two-day, one-day, and same-day shipping options. Amazon also offers expedited shipping options on select purchases, which provide faster delivery times  at an additional cost. Join now for a 30-day free trial.  

Where can I find the best Prime Day alternative deals?

Even if there isn't a designated sale, you can always find amazing discounts at Nordstrom Rack, Banana Republic Factory, Coach Outlet, the lululemon We Made Too Much section, Kate Spade Outlet, J.Crew Factory, TJ Maxx, and Marshalls.